Consumer expectation for brand experience has risen
With information everywhere and offers abound, competition for the attention of today’s consumer has never been hotter. Additionally, the increasing quality of experience expectations from this more brand and technology aware public is furthering the demands on new technologies. Consumers will continue to require more immersion and more intrigue while demanding higher resolution, better color and more direct communication to engage with media and messaging.

Environments are getting increasingly experiential
Look around. Whether you realize it or not, every business has a brand and success is determined by how they communicate that brand to customers. Both advertisers and owners seek to connect with consumers to deepen brand relationships. Regardless of whether they are a sports team or a retail franchise, there is a continual focus on the latest and greatest presentation technologies. Prysm displays are built to meet these demands while using 75% less power than any other display technology.